You can never go wrong by investing in communities and the human beings within them.

—Pam Moore

Better understanding leads to engaged interaction and better sales.

There was an old adage that said, "If you build it, they will come." It may have come from a movie, or maybe not. Either way, 'they' are no longer enticed by a new shiny object. The object must not only meet a specific customer need, the object must also have an ethos, a purpose, a cause, information on its products and more to be a highly sought after retail destination or brand. How do you know if you are on the right track? DRG's involvement in airports and traditional retail often places us at the intersection of leading consumer demands and desires that most retail consultants and brokerage houses cannot deliver. DRG is frequently assigned projects that contemplate how customer needs from multiple backgrounds can be satisfied in a singular environment such as an airport, town center or entertainment venue. DRG is driven to help you be ever mindful of who your audience is, how it transforms, and how to increase customer visits, spending and dwell time. We leverage technology, consumer profiles and intercept studies to produce a path of competitive relevancy and customer satisfaction for your property.